What is Google Base? How do I set it up?

Google Base is a database. There are a handful of ways to use it but most Etsy users use it to get their products into Google's shopping results. This is another great way to increase your exposure.

Before you get started you need to set-up a Google Base account, which can be done here: www.google.com/base/

The following step-by-step instructions will automatically upload all of your Etsy items to Google Base. These instructions are probably the longest instructions I will ever post here -- If they are overwhelming I would suggest printing it out and checking off each step as you complete it. You will only have to do this once.

Note: If you have previous items in Google Base from manual uploads or from LetsEts, you need to delete these before you begin.

1. Log into Google Base
2. Click on the "Settings" tab
3. Fill in your information. When entering your website address use the address with your shop number not your shop name.

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Follow these added steps only if you are not sure what your shop address is

• a. Enter shopname.etsy.com into a browser (e.g., MagnetGames.etsy.com)
• b. Press "return" on your keyboard
• c. The website address in the browser should now be different.
• d. Copy that address, it is what you should use for step 3.

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4. Click "Save Changes"
5. Click the "My Items" tab
6. Click the "Data feeds" tab
7. Click the "New data feed" button
8. Select your country
9. For "Select the type of item in your data feed" select "Products"
10. For "Select the type of the data feed you're registering" select "google base"
11. Your data feed file name is your Etsy user name followed by .xml. Example: MagnetGames.xml
12. Click the register data feed button
13. Refresh the webpage
14. Click blue text displaying "edit" right next to your xml name
15. Change the File format to XML, all the other settings can be left the same
16. Go to your Etsy shop and scroll down to the bottom right. Click "Subscribe to shop feed." Copy the address of the page
17. Back on Google Base, click on "create" right next to "Schedule"
18. Click daily, and then pick a time that will be happening in 1-2 hours from the current time (you can change this later)
19. Paste the address you copied from step 16 into "Url of file." You can also choose how often you would like it to upload your items.
20. Click "Update Schedule"

If you followed all of these instructions and you ended up with a "Failed" under recent uploads please post the failed message in the comments and I will be sure to help you get it all sorted out.

To set the time and frequency of your uploads follow these instructions:

1. Log in to Google Base
2. Click on "Data feeds"
3. Click "edit" under uploads, it is right next to "Schedule"
4. Choose the frequency, time, and timezone of your uploads.
5. Click "Update Schedule"

Do you have another shop on Etsy? Follow these directions to set-up additional shops on Google Base.

Don't understand something I wrote about? Have a related question? Post a comment and I will be sure to answer it. Have an unrelated question? Submit it here and I will feature it on my blog!

xoxo
susan.