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Sunday, June 7, 2009

Setting up Google Base for Multiple Shops

This post was inspired by Corr Nucopia

If you have more than one shop on Etsy you will more than likely want to be using Google Base for each shop so you can get all of your items into Google's shopping results. If you have not yet set-up Google Base for any of your shops then you should start by following the instructions here.

Once you have your first shop set-up on Google Base you need to go here and register for a multi-client account on Google. It should only take a few hours and they will send you an e-mail once it is created. Once you have received the e-mail stating it has been set-up follow the additional instructions below:
  1. Log in to your Google Base account
  2. Click "Create another account to manage" at the bottom right and fill in the information for you new shop
  3. Click the link to your new shop under "Display Name"
  4. Click "edit" under "Uploads"
  5. Schedule the time you would like it to happen and paste in your RSS feed link for your new shop
  6. Click "Update schedule"
If you have more than 2 shops, you can follow these same instructions for as many shops that you have. Have fun getting your items out there!

Don't understand something I wrote about? Have a related question? Post a comment and I will be sure to answer it. Have an unrelated question? Submit it here and I will feature it on my blog!



  1. So glad to have inspired! I sent a request in right after reading your post (it's sunday people) and had a response within the hour (wow). I'm all set up! Thanks again.

  2. Please help me ad another store..I followed your great instructions for my first one, but now when you go to Google Base it redirects you to Merchant Center and not sure how to proceed from there...can you help?


  3. I'm having the same problem, I have my multi account approved but can't find the "Create another account to manage" in the merchant center any ideas?

  4. I figured out how to use the new Merchant center. Once you've signed into google, click on my account page and then merchant center. This will take you to your Dashboard. You will see the name you first registered on the top left side, it will be purple and underlined and next to it the name repeated and your acct #. Click on the purple name and it will take you to a page to add another account. There is a button under your first account that says ADD ACCOUNT. Just follow the directions above and you should be good to go! Wishing you the best and thanks to Susan for making this helpful page!