Advanced Segments in Google Analytics

Within Google Analytics you may have noticed the "Advanced Segments" section on the left side of your menu. This feature allows you to track how people find you on etsy with a great deal of precision. Below you will find a detailed set of instructions:

1. Log into Google Analytics
2. Click "Advanced Segments" on the left side
3. Click "Create new custom report"
4. Under "Dimensions" click "Content"
5. Drag the "Page" box to the Dimension slot (see image below)


6. In the drop down menu select "Contains"
7. In the Value box put "ref=sr" (More options for this text will be provided below)
8. Click "Test Segment" which should cause some results to pop up
9. In the "Name segment:" box put "search"
10. Click "Create Segment"
11. Follow steps 4-10 again but this time enter the text "ref=fp" in your value box and name it "front page"
12. Follow steps 4-10 again but this time enter the text "ref=pounce" in your value box and name it "pounce"

You have now set-up three new advanced segments that will track visits from search, front page, and pounce features on Etsy.

To see the results follow the steps below:

1. Click "Analytics Settings" at the top left
2. Click "View Report"
3. Click "Content"
4. In the upper right corner click the "All Visits" menu
5. Check off your new segments (see picture below)


6. Click "Apply"

You should now see some nice graphs showing you where some of your visits are coming from. To make this even better you can use more specific values. Below I will list some of the common etsy values; you can use some or all of them when creating or editing your segments.



More of a visual learner? Check out this video!



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xoxo
susan.