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Saturday, May 9, 2009

What is Project Wonderful? How do I set it up?

Project Wonderful is a way to advertise your Etsy shop. There is free advertising as well as very low-cost advertising. There are two ways you can use project wonderful: to advertise and to offer advertisement space on your blog. In this post I will give a quick overview of the advertising part of Project Wonderful. If there is enough interest, I will post more about Project Wonderful soon.

Project Wonderful has a bidding system, which means that people will bid on add space and the highest bidder gets the space. It is a little bit different from Ebay in the sense that the bidding never ends, it goes on as long as the ad space is available. The great thing about it is that a lot of add space starts at a bid of $0.00. This space is not on high-traffic websites, but it allows you to put your name out there for free.

The first thing you will want to do is make some advertisements. The sizes that Project Wonderful allows are as follows:

button (117x30)
square (125x125)
half banner (234x60)
banner (468x60)
rectangle (300x250)
leaderboard (728x90)
skyscraper (160x600)

I would start off by making a button and a square advertisement before signing up with Project Wonderful. If you do not have any photo editing software, I would recommend http://www.picnik.com/, which allows you to resize, crop, edit, and add text.

Once you get your adds ready, you can create a project wonderful account here: http://www.projectwonderful.com/

Next, you will want to click on "My Ads" under Manage. Here you can upload your ad images and paste in a url for your item listing on Etsy.

Then, click on "Place a new bid."
Check off the sizes of adds you would like to place.
Select which types of websites you would like to advertise on.
Then, to the right click on the blue dollar sign right next to "bidding."
Fill in all of the boxes with $0.00.
Scroll down and click "search."

Now, you should see a list of all the possible websites you could advertise on for free. Click on "place a bid" for any website on which you would like to advertise. Here you will see the current bids. If you see a bid that says "none!" that means no one has a current bid and it is the best bet for getting a free advertisement. Follow the onscreen instructions, and you are set with your first free add!

Don't understand something I wrote about? Have a related question? Post a comment and I will be sure to answer it. Have an unrelated question? Submit it here and I will feature it on my blog!



  1. Thanks for explaining this in layman terms. Great informative blog I will be visiting often.

    Now to go and figure out how to create an ad :)

  2. Found you via seeing you in a post on an Etsy forum.
    I've enjoyed your very informative blog and will be back often...always lots of info to know about!
    thanks again :)

  3. Thanks for the referral link to picnik. I had been looking for something simple like this to create my project wonderful ads in the correct size. Thanks a lot!

    Cold's Gold Factory

  4. Also one thing I would add to this guide:

    Of the sizes offered, standard market research has shown the 2 best converting size ads to be:

    So I would make those 2 sizes first.