Question #1: I have noticed both "google / organic" and "google.com / referral" in my Google Analytics traffic sources. What is the difference between these two?
First, I am going to give some brief definitions of "organic" and "referral" and then I will explain how it relates to Google.
Organic: a visitor that comes from a free search engine listing
Referral: a link that points to your site from some other site
If they came from "google / organic" they used a keyword search, came across your shop, and subsequently clicked. e.g., if I searched for "hot pink jewelry" on google.com and followed a link to your etsy shop, that traffic would be recorded as "google/organic."
If they came from "google.com / referral" it is more than likely from your Google Base listing. It could also be from another pay service you have on Google's website.
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