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Wednesday, May 6, 2009

Google Analytics Basics

Google Analytics is a tool to help you keep data on who is looking at your page. You can use this to track how well advertising is working. I also use it to make myself feel a little bit better when my sales are down (e.g., at least 100 people looked at my page today.)

Question #1 "How do I tell Google Analytics to ignore my own views"

In order for these instructions to work you must have a static IP.

If you have a PC running windows you can find out if your IP is static by following these instructions:
  1. Click "Start"
  2. Select "RUN"
  3. type "ncpa.cpl" and press ENTER
  4. under the Network Connections Window double click your LAN/Internet Connection and select SUPPORT tab.
  5. If you see an address type assigned by DHCP then your ip is dynamic, otherwise it is static.
If you have a MAC you can find out if your IP is static by following these instructions:
  1. Click the apple
  2. Select "System Preferences"
  3. Click "Network" it is under "Internet & Network"
  4. For the "Show" drop down, select "Show built-in ethernet" or "Airport" depending on how you connect
  5. If you have a DHCP client number than your IP is dynamic otherwise it is static
Generally, if you have a dial-up or DSL connection than you have a dynamic IP. If you have cable than you probably have a static IP. If you use a Fiber or LAN connection than it could be dynamic or static.

If you have determined that you have a static IP then the instructions below will work for you. If you have a dynamic ip please use these instructions.

Log into Google Analytics. Toward the bottom right click the blue link titled "Filter Manager." On the right side of the long gray box click "Add Filter."

a. Name the filter whatever you would like; I named mine "me"
b. Under filter type select "Exclude all traffic from an IP address"

Okay, now you need to open up a new window.
First go to http://www.whatismyip.com/ and copy the IP address that is displayed.
Now go to http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55572 and paste your IP address into "First IP address" and then click "Generate RegEx." Now copy the characters displayed in "Step 3."

c. Paste the regular expression you just generated into the field titled "Regular Expression for the IP addresses."
d. Below that, in the box, click www.etsy.com.
e. Click the "add" button to the right.
f. Click "Save Changes."

Congratulations, your views will no longer be included in your site statistics!

Question #2 "What is bounce rate?"

Bounce rate is a term to classify the visitors to your website. If a user comes to any section of your website (e.g., your shop home) and then leaves without going anywhere else on your site (e.g., your fancy necklace listing), then they bounced. Alternatively, if a user arrives at your shop home and then clicks on your fancy necklace listing, then they did NOT bounce.

So, your bounce rate tells you how many people decided to explore your site further then their original destination.

Example: Say your daily bounce rate is 60% and you had a total of 100 visitors that day. That means that 60 people came to your site and then left without looking any further into your website -- but it also means that 40 people explored around on your website.

More of a visual learner? Check out this video!

Don't understand something I wrote about? Have a related question? Post a comment and I will be sure to answer it. Have an unrelated question? Submit it here and I will feature it on my blog!



  1. This is great! I know Google Analytics will be a great tool for etsy... but it seems so complicated. I'd like to know more about how and when to use filters.

  2. Oh! And also, what are ad words? Apparently a few people are getting to my etsy via "Ad Words."

  3. Well the how process is described above -- let me know if you need anything to be more detailed. For most people on etsy they use it remove their own views from their statistics. I will be posting information about Ad Words soon -- check back!


  4. Yours has been the first tutorial on adding filters that I was actually able to follow AND understand!
    Thank you Susan

  5. Your instructions were excellent for adding my IP address to the filter. Thanks so much, Susan.

  6. Thank you Susan for this very informative and easy to use posting. I was so tired of having inflated information from Google Analytics because of my own visits to my shop. You've solved my problem. Thanks!

  7. Thank you so much! Incredibly useful!

  8. Thanks so much, Susan, for an excellent tutorial. I also watched your you tube videos. I found you from your forum posts. I really appreciate all this helpful information.

  9. Hi Susan, I'm stuck on the first set of instructions. I don't have a tab labeled "support" mentioned in step 4. I just have one tab that says "General" I can get "details" from there, but I'm not sure what to look for. :)

  10. what version of windows are you running?

  11. Hi MagnetGames,

    Just a point about your instructions on whether the IP is dynamic or Static. The best way to find this out is to call your ISP and ask them.

    If you are using a Router or LAN/Ethernet connection then you will most likely not be able to tell if it's static or Dynamic from the network properties under windows.

    I would check it first by going to www.whatismyip.com and then comparing this IP address to the one in Network Properties. If it is the same then you might be able to tell some more about this from inside windows. If not then call your ISP. Also just because your connection is using DHCP doesn't mean it's not static just that it is using DHCP to automagically setup your connection.

    I would personally call my ISP to determine whether it's static or not.